Case study – Your kids and advertising

Here is an overview of the brochure I develop with my team at Egzakt for public information from the government. The objective is to inform parents about the effect of advertising on kids and to gain awareness about the law that prohibits advertising for children under 13 years old.


Client: Consumer Protection Office and Éditions Protégez-Vous

Brief: Inform parents in a fun, accessible and efficient way.

Award: Achievement in Consumer Education - National Association of Consumer Agency Administrators (NACAA), for the “quality of the text and graphic design, the relevance of the message and the usefulness of information for the public.”

The brochure has already been distributed in all Quebec regions, with 275 000 copies in 2009. Reprints are on their way.