SaveTheWords.org

Being a copywriter, you probably assumed that I love words. Well, you guessed right. Of course, French is my first love, but I am very found of English as well. I discovered this website developed by Oxford Dictionaries, and encourage you to go once in a while.

Which words need to be saved? Old words, wise words, those that has lost their meaning in our lives.

Look around, click, discover, learn, have fun. Some words are even asking for your attention. If you fall in love, you can adopt a word and make a pledge to use it as much as you can.

How can you do “spread the word”? Use it as a name for your pet, or a nickname for your partner; play it at your next Scrabble game; get a tattoo with the word; draw a graffiti, what else?

Mine: hymnicide. Killing of hymns through alteration. So be careful if you sign around me!

PERSO – My favorite campaign : Words Matter

Once in a while, you see something and wish you'd been the one behind it. The Gazette (Montreal's English daily) is one of them for me. My favorite in the last couple of years. Chapeau bleublancrouge!

Many executions, many prizes. I'll show you two of my favorites: the video about Paris (since I’m here!) and the daring no words front page. The back of the front page featured the slogan “Words matter”, and the real front page, with articles, appeared on page three.