PERSO – My favorite campaign : Words Matter

Once in a while, you see something and wish you'd been the one behind it. The Gazette (Montreal's English daily) is one of them for me. My favorite in the last couple of years. Chapeau bleublancrouge!

Many executions, many prizes. I'll show you two of my favorites: the video about Paris (since I’m here!) and the daring no words front page. The back of the front page featured the slogan “Words matter”, and the real front page, with articles, appeared on page three.