A couple of hours ago, I was still sitting in the Grand Rex movie theatre. I spent the night (23:00 to 7:00) with hundreds of people who share one great passion: advertising.
The opening of the evening was dedicated to music in advertising, with a (too) long medley of songs created for ads or used in ads, with a live band. The idea was interesting (especially I have an assignment on that subject coming up), but the performance was average. When the lights went out – of course, there has to be something going wrong! – the crowd took over the ambiance, and it was probably more fun!
Then, 5 sequences of advertising movies were presented. Mostly award winning advertising from 2008, but also a couple of very old ads, as far as the 50’s. Ads were mainly from France, United Kingdom, Lebanon, Dubai, and a couple extra countries (with some noticed absences like New Zealand). Being used to the Cannes Lions formula, I found these intrusion of “historic” documents or sequence with famous actors very interesting. But there were no guidelines; some sequences could have use a better selection and more logic in the order. However, I made some very interesting discoveries.
For example, I knew the original transformer effect for Citroen, but not the Chevrolet answer. Loved it!
Also, I was very surprised by the “Here today, goo tomorrow” series for Cadbury’s cream eggs. Pure imagination!
After so many hours of advertising, I guess I’ll be able to do some on my own… speaking of which, a quick nap, and back to school projects.
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