PRO – MAC – Classes in Paris

After more than 8 years working in the media and advertising, I’ve decided to go back to school. Not any school thought: a specialized school in advertising, offering a master degree in two of the best cities ever: Paris and London. My program is called Master 2 in Advertising Creativity, or MAC.

Chapter one is already started. Class began last week in Paris, in the brand new offices of the Sup de Pub, on Quai de Seine, 19e. There are about 10 of us in the specialized master (MAC). There is also more than 30 students in International Advertising, with whom we share many classes.

From October to December, we have more than 10 different classes adding up to 166 hours, plus competition and exams.

Among our teachers:

• Filippo Dell’Osso, Strategic Planning Director for Europe, TBWA
• Florence Balducci, Art Director, formally Saatchi & Saatchi and many more
• Samuel Cranston, Marketing and Advertising Consultant
• Carole Moy and Karen Schekler-Wilson, two Americans in Paris specialized in design.
• Robert Gerlach, IQudo - Academy for Creative Intelligence (Germany)
• Gilles Nakhle, brand specialist and international trend spotter, former Young & Buricam, BBDO, Dentsu and more
• Sonia Ratto, strategic and creative planner at Carré Noir
  

I’ll post interesting notions, flashes or discussions we had in those classes.