Design Project 2

And here is project number 2. This one was produced in the class of Ruth Sykes, from the same design business as Emily (project 1). The brief was to design a poster to convince people to act or adopt a new behaviour. We had to come up with everything: the idea itself, logo, copy, illustration/photography, and a supporting object.

I came up with the “Dance with you umbrella” initiative, which I fantasized to be sponsored by the Mayor of London (explaining the use of the ultimate British typeface, gill sans). The first poster is the general one, to create awareness. The other one, a bit more complex, would fit in the tube or any other place you wait for a couple of minutes, so you can actually figure it out.

As for colour, I chose a blue sky blue and a sunny orange. Yes, because when you dance, there are no grey skies. I started with an existing illustration I bought from Carlos Benigno then changed pretty much everything, created the partner, etc.

My supporting object was, of course, an umbrella, featuring the official colour and logo.

The launch of campaign would also include one or many “forgot your umbrella day”, where a promotional team would walk with people without umbrella on a rainy day. While they get them from the tube entrance to the local coffee or from the bus to work, they would chat about the umbrella etiquette and introduce them to the dance.